Thursday, April 13, 2017

Don't Make These 5 Common Mistakes During the Early Phases of Your Startup

Here’s an alarming fact for new entrepreneurs: Over 66 percent of all new businesses fail within their first eight years of operation. Thankfully, you as a new business owner can reduce your risk of failure by avoiding the following five common mistakes that many new entrepreneurs make.

Monday, April 3, 2017

What the Smartest Startups Are Getting Right in Marketing

I travel to the West Coast every year to learn about the latest on technology and new business models from different companies, especially around the Silicon Valley. In exchange, as a decade-long consumer goods professional and educator, I share my insights on brand building and marketing.

My most recent trip was a bit different however. I encountered many new organizations across multiple industries such as technology, media, sports and music, soaring by embracing marketing since their inception and creating new effective norms to connect with their customers. This time around, they were the ones teaching me about marketing.

Here are five things the smartest new companies are doing exceptionally well and what we can learn from them.